THE SET OF TOOLS AND TECHNIQUES TO MAKE YOUR WEBSITE STAND APART

USER EXPERIENCE, USER INTERFACE AND WIREFRAMING

Outline the structure and content of your pages and optimize them in such a way that visitors have an easy, effective and enjoyable use of your site

USER EXPERIENCE DIRECTLY CORELATES WITH CONVERSIONS AND CUSTOMER LOYALTY

Bringing user to your site and providing content is just part of the job. A straightforward design and seamless and pleasurable experience for users is also necessary to convert visits into sales

Designs that allows a user to more efficiently and naturally navigate a service greatly increases the probability of maintaining that user. Also, the longer they’re on your site, the more likely they are to complete targeted or directed actions. In order to accomplish this a web page needs to be:

  • Useful: Your content should be original and fulfill a visitors need
  • Usable: Site must be easy to use
  • Desirable: Image, identity, brand, and other design elements should evoke emotion and appreciation
  • Findable: Content needs to be navigable and locatable onsite and offsite
  • Accessible: Content needs to be accessible to people, including those with disabilities
  • Credible: Users must trust and believe what you tell them
UX and UI

USER EXPERIENCE MANAGEMENT

User experience management is not a precise science, as it involves person’s emotions and attitudes about using a particular product, system or service. This is why it is necessary to employ various techniques of planning, measuring and obtaining feedback in order to achieve  practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership

OUR USER EXPERIENCE MANAGEMENT SERVICES

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USER RESEARCH

Understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies

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USER INTERFACE

Anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions.

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CONTENT STRATEGY

A plan for writing and curating useful content by planning the creation, delivery and governance behind it.

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USABILITY EVALUATION

Focuses on how well users can learn and use a product/service to achieve their goals and how satisfied users are with that process.

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INTERACTION DESIGN

Various strategies for creating engaging interactive systems with well thought out behaviors

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ACCESSIBILLITY

Designing websites so that a disabled individual accesses or benefits from a site, system or application. This area is often governed by legislation which should be kept in mind.

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INFORMATION ARCHITECTURE

Techniques focusing on how information is organized, structured, and presented to users.

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VISUAL DESIGN

Creating web pages while ensuring an aesthetically pleasing interface that is in line with brand goals.

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Analytics

Collection, reporting, and analysis of website data with the aim to improve user experience

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